{"id":4363,"date":"2024-10-24T07:44:51","date_gmt":"2024-10-24T07:44:51","guid":{"rendered":"https:\/\/vut.ac.za\/?page_id=4363"},"modified":"2025-10-06T14:08:02","modified_gmt":"2025-10-06T14:08:02","slug":"research-retail-business-and-sport-management","status":"publish","type":"page","link":"https:\/\/vut.ac.za\/nso\/research-retail-business-and-sport-management\/","title":{"rendered":"Research – Marketing, Retail Business and Sport Management Department FMS"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Nyaki\u0161i\u0161o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Department of Marketing, Retail Business, and Sport Management excels in impactful research, focusing on marketing, consumer behavior, sustainability, and sport management.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tKa rena\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDepartment of Marketing, Retail Business and Sport Management\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBa\u0161omi\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMeet the talented individuals at VUT who drive our success with their expertise and passion\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tKgokagana le rena\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tHave questions or need assistance? We\u2019re here to help!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNyaki\u0161i\u0161o\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tExplore our innovative research and groundbreaking projects, driving progress and inspiring new ideas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Nyaki\u0161i\u0161o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Journal Publications (2024-2025)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

  • Chauke, X.D., Masitenyane, L.A. & Mokoena, B.A. 2025. <\/strong>Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry. African Journal of Inter\/Multidisciplinary Studies, <\/em>7(1): 1-15.<\/p><\/li>

  • Dlamini, ZL. 2025.<\/strong> Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials. Acta Commercii,<\/em> 25(2). a1330.<\/p><\/li>

  • Dlodlo, N. 2025.<\/strong> Anthropomorphic service recovery: the panacea following service failure of automated CSAs. Acta Commercii,<\/em> 25(2). a1330.<\/p><\/li>

  • Shanhuyenanzwa, RM. & <\/strong>Masitenyane, L.A. 2025<\/strong>. Antecedents of shopping centre selection and re-patronage behaviour: a smart pls structural equation modelling approach. Development of Research Management Journal of Management<\/em>, 20 (1): 1 -29.<\/p><\/li>

  • Mpinganjira, M., Dlodlo, N. & Efosa, I.C. 2024<\/strong>. Perceived experiential value and continued use intention of e-retail chatbots International Journal of Retail & Distribution Management, 52 (13): 121-135.<\/li>
  • Mabasa, PN & Masitenyane, LA. 2024<\/strong>. Sportscape variables and spectator satisfaction towards willingness to return to designated professional women\u2019s soccer events.\u00a0African Journal of Hospitality, Tourism and Leisure<\/em>, 13(1): 174-182.<\/li>
  • Muposhi, A & Shamhuyenhanzva, RM. 2024.<\/strong>\u00a0Status of sustainability management education in african mba programmes: a web-based research approach.\u00a0Australian Journal of Environmental Education<\/em>, Cambridge University Press: 1-19.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Journal Publications (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    • Masitenyane, L.A. & Mokoena, B.A<\/strong>. 2023. Dimensional Analysis of Service Fairness on Service Quality and Customer Satisfaction: A Local Municipality Study.\u00a0African Journal of Inter\/Multidisciplinary 5 (1), 1-12<\/em>.<\/li>
    • Shamhuyenhanzva, R.M., Muposhi, A. & Hungwe D.R.<\/strong>\u00a0A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions.\u00a0Waste Management & Research<\/em>, 41(7): 1238-1245.<\/li>
    • Mokoena, B.A. & Masitenyane, L.A.<\/strong>\u00a0Application of Hedonic and Utilitarian Values\u2019 Orientations in Predicting Satisfaction and Behavioural Intention in the Lodging Milieu.\u00a0African Journal of Hospitality, Tourism and Leisure<\/em>,12(2): 607-623.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
      \n\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t

      Journal Publications (2021-2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t
      • Muposhi, A., Mafini, C. & Shamhuyenhanzva, R.M. 2022<\/strong>. Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa\u2019s distressed malls.\u00a0International Journal of Electronic Marketing and Retailing<\/em>, 13 Issue (1): 43-64.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Journal Publications (2020-2021)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        • Muposhi, A. Shamhuyenanzwa, RM. 2021.\u00a0<\/strong>Retailer volunteerism as a plastic shopping bag governance tool: Shoppers reflections and contributions to environmental social marketing.\u00a0Journal of Social Marketing Quarterly, 0 (0): 1-22.<\/em><\/p>

          • Mazibuko, M. & Dlodlo, N. 2020.\u00a0<\/strong>The influence of information heuristics in determining the evaluation of microblog music review credibility.\u00a0International journal of social sciences and humanity studies,\u00a0<\/em>12 (1): 82-97.<\/em><\/li>
          • Dlodlo, N. & Mahao, BB. 2020.\u00a0<\/strong>The influence of demographics on the online decision-making styles of undergraduate students.\u00a0International Journal of business and management studies,<\/em>\u00a012 (2): 486-500.<\/li>
          • Masitenyane, L.A. & Mokoena, B.K. 2020<\/strong>. Antecedents of relationship marketing in a B2B concrete product environment.\u00a0International Journal of Business and Management Studies<\/em>\u00a012(2):1309-8047.<\/li>
          • Masitenyane, L.A. & Dhurup. M., 2020<\/strong>, Antecedents of relationship intentions and its association with \u00a0suppliers\u2019 relationship quality in a B2B environment.\u00a0International Journal of Advanced Science and Technology<\/em>\u00a029(02), 175-192.<\/li>
          • Masitenyane, L.A. & Dhurup. M., Mokoena, B.K. & Muposhi, A. 2020<\/strong>. Antecedents of relationship intentions in South African construction industry B2B environments: a factor analytical approach.\u00a0International Journal of Business and Management Studies<\/em>, 12(1): 147-162. ISSN: 1309-8047 (Online).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t
            \n\t\t\t\t\t

            Conference Presentations and Proceedings <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t

            • Mr RM Shamhuyenanzwa & Dr LA Masitenyane. Virtual Presenter: Dr LA Masitenyane. Corporate social responsibility and corporate image towards customer repurchase intention: Testimony from South Africa\u2019s banking environment. SSRIC 2022. Hybrid Conference, Mauritius. 19-21 October 2022.<\/p>

              • Dr S Tesnear. Title of Paper: Investigating Management Practice at a senior lifestyle centre: A qualitative case study. SSRIC 2022. Hybrid Conference, Mauritius.19-21 October 2022.<\/li>
              • Prof N Dlodlo & Dr U Makambe. Prof N Dlodlo. Viewers\u2019 trust perceptions of self-disclosure by a lifestyle and wellness blogger. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 \u2013 13 September 2022.<\/li>
              • Prof N Dlodlo, Mr K Setoutwe & Dr U Makambe. An evaluation of service quality and its role in customer satisfaction: The case of a savings bank in Botswana. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 \u2013 13 September 2022.<\/li>
              • Shamhuyenhanzva, RM & Muposhi, A. (2021). Adoption of electronic airtime as a green marketing cue: evidence from the telecommunications sector in Zimbabwe. The Social Sciences International Research Conference (SSIRC) 2021 proceedings. North-West University, South Africa, online 13-15 October 2021.<\/li>
              • Masitenyane, L.A. & Mokoena, BA. 2020. Antecedents of relationship marketing in a business-to-business concrete product environment. Paper presented at the virtual 11th International Conference of Social Sciences (ICSS), Vanderbijlpark, South Africa, 14-15 October 2020.<\/li>
              • Magapa, T J & Athiyaman, A (2021). E-commerce in South Africa: Business Practices in customer acquisition and retention. Proceedings 13th World Congress of the Regional Science Association International (RSAI), Smart Regions-opportunities for sustainable development in the digital era: ISBN: 978-989-54216-1-9<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                Research The Department of Marketing, Retail Business, and Sport Management excels in impactful research, focusing on marketing, consumer behavior, sustainability, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,120],"tags":[],"class_list":["post-4363","page","type-page","status-publish","hentry","category-faculty-of-management-sciences","category-marketing-retail-business-and-sport-management-department-fms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/pages\/4363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/comments?post=4363"}],"version-history":[{"count":2,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/pages\/4363\/revisions"}],"predecessor-version":[{"id":28113,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/pages\/4363\/revisions\/28113"}],"wp:attachment":[{"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/media?parent=4363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/categories?post=4363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vut.ac.za\/nso\/wp-json\/wp\/v2\/tags?post=4363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}