{"id":4363,"date":"2024-10-24T07:44:51","date_gmt":"2024-10-24T07:44:51","guid":{"rendered":"https:\/\/vut.ac.za\/?page_id=4363"},"modified":"2025-10-06T14:08:02","modified_gmt":"2025-10-06T14:08:02","slug":"research-retail-business-and-sport-management","status":"publish","type":"page","link":"https:\/\/vut.ac.za\/st\/research-retail-business-and-sport-management\/","title":{"rendered":"Research &#8211;  Marketing, Retail Business and Sport Management Department FMS"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4363\" class=\"elementor elementor-4363\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5bbfe7 e-con-full e-flex e-con e-parent\" data-id=\"7c5bbfe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-179c1145 e-con-full e-flex e-con e-child\" data-id=\"179c1145\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6290b9be elementor-widget elementor-widget-heading\" data-id=\"6290b9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diphuputso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6034129b elementor-widget elementor-widget-text-editor\" data-id=\"6034129b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_column-gap-10 vc_row-o-equal-height vc_row-flex\" data-raofz=\"15\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-has-fill\" data-raofz=\"15\"><div class=\"vc_column-inner vc_custom_1664522921264\" data-raofz=\"15\"><div class=\"wpb_wrapper\" data-raofz=\"15\"><div class=\"wpb_text_column wpb_content_element\" data-raofz=\"15\"><div class=\"wpb_wrapper\" data-raofz=\"15\"><p data-raofz=\"15\">The Department of Marketing, Retail Business, and Sport Management excels in impactful research, focusing on marketing, consumer behavior, sustainability, and sport management.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99e532d e-con-full e-flex e-con e-child\" data-id=\"99e532d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7101df5 e-con-full e-flex e-con e-parent\" data-id=\"7101df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d373ae9 e-grid e-con-boxed e-con e-child\" data-id=\"d373ae9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73bd5da elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"73bd5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/marketing-retail-business-and-sport-management\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Ka Rona\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/marketing-retail-business-and-sport-management\/\" >\n\t\t\t\t\t\t\tKa Rona\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDepartment of Marketing, Retail Business and Sport Management\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d570d elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c9d570d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/staff-retail-business-and-sport-management\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Basebetsi\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/staff-retail-business-and-sport-management\/\" >\n\t\t\t\t\t\t\tBasebetsi\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMeet the talented individuals at VUT who drive our success with their expertise and passion\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dcdad6 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"0dcdad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/contact-marketing-retail-business-and-sport-management-department-fms\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Ikopanye le Rona\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/contact-marketing-retail-business-and-sport-management-department-fms\/\" >\n\t\t\t\t\t\t\tIkopanye le Rona\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHave questions or need assistance? We\u2019re here to help!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dc280 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"c0dc280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/research-retail-business-and-sport-management\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Diphuputso\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/vut.ac.za\/st\/research-retail-business-and-sport-management\/\" >\n\t\t\t\t\t\t\tDiphuputso\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tExplore our innovative research and groundbreaking projects, driving progress and inspiring new ideas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6082988 e-flex e-con-boxed e-con e-parent\" data-id=\"6082988\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22d0253 elementor-widget elementor-widget-heading\" data-id=\"22d0253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diphuputso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ac821 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49ac821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17cb6ec4 e-flex e-con-boxed e-con e-parent\" data-id=\"17cb6ec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-378e0c88 e-con-full e-flex e-con e-child\" data-id=\"378e0c88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe286c6 elementor-widget elementor-widget-heading\" data-id=\"fe286c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journal Publications (2024-2025)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a46d89 elementor-widget elementor-widget-text-editor\" data-id=\"2a46d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-raofz=\"15\"><p><strong>Chauke, X.D., Masitenyane, L.A. &amp; Mokoena, B.A. 2025. <\/strong>Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry. <em>African Journal of Inter\/Multidisciplinary Studies, <\/em>7(1): 1-15.<\/p><\/li><li data-raofz=\"15\"><p><strong>Dlamini, ZL. 2025.<\/strong> Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials. <em>Acta Commercii,<\/em> 25(2). a1330.<\/p><\/li><li data-raofz=\"15\"><p><strong>Dlodlo, N. 2025.<\/strong> Anthropomorphic service recovery: the panacea following service failure of automated CSAs. <em>Acta Commercii,<\/em> 25(2). a1330.<\/p><\/li><li data-raofz=\"15\"><p><strong>Shanhuyenanzwa, RM. &amp; <\/strong><strong>Masitenyane, L.A. 2025<\/strong>. Antecedents of shopping centre selection and re-patronage behaviour: a smart pls structural equation modelling approach. <em>Development of Research Management Journal of Management<\/em>, 20 (1): 1 -29.<\/p><\/li><li data-raofz=\"15\"><strong>Mpinganjira, M., Dlodlo, N. &amp; Efosa, I.C. 2024<\/strong>. Perceived experiential value and continued use intention of e-retail chatbots International Journal of Retail &amp; Distribution Management, 52 (13): 121-135.<\/li><li data-raofz=\"15\"><strong>Mabasa, PN &amp; Masitenyane, LA. 2024<\/strong>. Sportscape variables and spectator satisfaction towards willingness to return to designated professional women\u2019s soccer events.\u00a0<em>African Journal of Hospitality, Tourism and Leisure<\/em>, 13(1): 174-182.<\/li><li data-raofz=\"15\"><strong>Muposhi, A &amp; Shamhuyenhanzva, RM. 2024.<\/strong>\u00a0Status of sustainability management education in african mba programmes: a web-based research approach.\u00a0<em>Australian Journal of Environmental Education<\/em>, Cambridge University Press: 1-19.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67527ad elementor-widget elementor-widget-heading\" data-id=\"67527ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journal Publications (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f837c72 elementor-widget elementor-widget-text-editor\" data-id=\"f837c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-raofz=\"15\"><strong>Masitenyane, L.A. &amp; Mokoena, B.A<\/strong>. 2023. Dimensional Analysis of Service Fairness on Service Quality and Customer Satisfaction: A Local Municipality Study.\u00a0<em>African Journal of Inter\/Multidisciplinary 5 (1), 1-12<\/em>.<\/li><li data-raofz=\"15\"><strong>Shamhuyenhanzva, R.M., Muposhi, A. &amp; Hungwe D.R.<\/strong>\u00a0A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions.\u00a0<em>Waste Management &amp; Research<\/em>, 41(7): 1238-1245.<\/li><li data-raofz=\"15\"><strong>Mokoena, B.A. &amp; Masitenyane, L.A.<\/strong>\u00a0Application of Hedonic and Utilitarian Values\u2019 Orientations in Predicting Satisfaction and Behavioural Intention in the Lodging Milieu.\u00a0<em>African Journal of Hospitality, Tourism and Leisure<\/em>,12(2): 607-623.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb4167e e-con-full e-flex e-con e-child\" data-id=\"2bb4167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7a9ecd elementor-widget elementor-widget-image\" data-id=\"3d7a9ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"485\" src=\"https:\/\/vut.ac.za\/wp-content\/uploads\/2024\/11\/VUT_Management-Sciences-Logo-TM.png\" class=\"attachment-large size-large wp-image-10049\" alt=\"\" srcset=\"https:\/\/vut.ac.za\/wp-content\/uploads\/2024\/11\/VUT_Management-Sciences-Logo-TM.png 350w, https:\/\/vut.ac.za\/wp-content\/uploads\/2024\/11\/VUT_Management-Sciences-Logo-TM-216x300.png 216w\" sizes=\"(max-width: 350px) 100vw, 350px\" title=\"VUT_Management-Sciences-Logo-TM \u2013 Vaal University of Technology\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-868d562 e-flex e-con-boxed e-con e-parent\" data-id=\"868d562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ee035 elementor-widget elementor-widget-heading\" data-id=\"d0ee035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journal Publications (2021-2022)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86997b elementor-widget elementor-widget-text-editor\" data-id=\"b86997b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-raofz=\"15\"><strong>Muposhi, A., Mafini, C. &amp; Shamhuyenhanzva, R.M. 2022<\/strong>. Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa\u2019s distressed malls.\u00a0<em>International Journal of Electronic Marketing and Retailing<\/em>, 13 Issue (1): 43-64.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68607bd elementor-widget elementor-widget-heading\" data-id=\"68607bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journal Publications (2020-2021)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d92f2 elementor-widget elementor-widget-text-editor\" data-id=\"56d92f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-raofz=\"15\"><p data-raofz=\"15\"><strong>Muposhi, A. Shamhuyenanzwa, RM. 2021.\u00a0<\/strong>Retailer volunteerism as a plastic shopping bag governance tool: Shoppers reflections and contributions to environmental social marketing.\u00a0<em>Journal of Social Marketing Quarterly, 0 (0): 1-22.<\/em><\/p><ul><li data-raofz=\"15\"><strong>Mazibuko, M. &amp; Dlodlo, N. 2020.\u00a0<\/strong>The influence of information heuristics in determining the evaluation of microblog music review credibility.\u00a0<em>International journal of social sciences and humanity studies,\u00a0<\/em>12 (1): 82-97<em>.<\/em><\/li><li data-raofz=\"15\"><strong>Dlodlo, N. &amp; Mahao, BB. 2020.\u00a0<\/strong>The influence of demographics on the online decision-making styles of undergraduate students.\u00a0<em>International Journal of business and management studies,<\/em>\u00a012 (2): 486-500.<\/li><li data-raofz=\"15\"><strong>Masitenyane, L.A. &amp; Mokoena, B.K. 2020<\/strong>. Antecedents of relationship marketing in a B2B concrete product environment.\u00a0<em>International Journal of Business and Management Studies<\/em>\u00a012(2):1309-8047.<\/li><li data-raofz=\"15\"><strong>Masitenyane, L.A. &amp; Dhurup. M., 2020<\/strong>, Antecedents of relationship intentions and its association with \u00a0suppliers\u2019 relationship quality in a B2B environment.<em>\u00a0International Journal of Advanced Science and Technology<\/em>\u00a029(02), 175-192.<\/li><li data-raofz=\"15\"><strong>Masitenyane, L.A. &amp; Dhurup. M., Mokoena, B.K. &amp; Muposhi, A. 2020<\/strong>. Antecedents of relationship intentions in South African construction industry B2B environments: a factor analytical approach.\u00a0<em>International Journal of Business and Management Studies<\/em>, 12(1): 147-162. ISSN: 1309-8047 (Online).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3d3a0 elementor-widget elementor-widget-heading\" data-id=\"ca3d3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conference Presentations and Proceedings <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f33d1c elementor-widget elementor-widget-text-editor\" data-id=\"6f33d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-raofz=\"15\"><p data-raofz=\"15\">Mr RM Shamhuyenanzwa &amp; Dr LA Masitenyane. Virtual Presenter: Dr LA Masitenyane. Corporate social responsibility and corporate image towards customer repurchase intention: Testimony from South Africa\u2019s banking environment. SSRIC 2022. Hybrid Conference, Mauritius. 19-21 October 2022.<\/p><ul><li data-raofz=\"15\">Dr S Tesnear. Title of Paper: Investigating Management Practice at a senior lifestyle centre: A qualitative case study. SSRIC 2022. Hybrid Conference, Mauritius.19-21 October 2022.<\/li><li data-raofz=\"15\">Prof N Dlodlo &amp; Dr U Makambe. Prof N Dlodlo. Viewers\u2019 trust perceptions of self-disclosure by a lifestyle and wellness blogger. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 \u2013 13 September 2022.<\/li><li data-raofz=\"15\">Prof N Dlodlo, Mr K Setoutwe &amp; Dr U Makambe. An evaluation of service quality and its role in customer satisfaction: The case of a savings bank in Botswana. SAIMS 2022. Empekweni Beach Resort, Eastern Cape South Africa.11 \u2013 13 September 2022.<\/li><li data-raofz=\"15\">Shamhuyenhanzva, RM &amp; Muposhi, A. (2021). Adoption of electronic airtime as a green marketing cue: evidence from the telecommunications sector in Zimbabwe. The Social Sciences International Research Conference (SSIRC) 2021 proceedings. North-West University, South Africa, online 13-15 October 2021.<\/li><li data-raofz=\"15\">Masitenyane, L.A. &amp; Mokoena, BA. 2020. Antecedents of relationship marketing in a business-to-business concrete product environment. Paper presented at the virtual 11th International Conference of Social Sciences (ICSS), Vanderbijlpark, South Africa, 14-15 October 2020.<\/li><li data-raofz=\"15\">Magapa, T J &amp; Athiyaman, A (2021). E-commerce in South Africa: Business Practices in customer acquisition and retention. Proceedings 13th World Congress of the Regional Science Association International (RSAI), Smart Regions-opportunities for sustainable development in the digital era: ISBN: 978-989-54216-1-9<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Research The Department of Marketing, Retail Business, and Sport Management excels in impactful research, focusing on marketing, consumer behavior, sustainability, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54,120],"tags":[],"class_list":["post-4363","page","type-page","status-publish","hentry","category-faculty-of-management-sciences","category-marketing-retail-business-and-sport-management-department-fms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Research The Department of Marketing, Retail Business, and Sport Management excels in impactful research, focusing on marketing, consumer behavior, sustainability, and sport management. 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