“VUT’s Marketing, Retail Business & Sport Management dept hosted a workshop on community engagement, practical research & digital skills training.”
15 September 2025 | Story By: Ngomane Gracious | Picture: Sifiso Nomzaza
2 minutes read time.
On 11 September 2025, the Department of Marketing, Retail Business and Sport Management (MRS) at the Vaal University of Technology (VUT), in collaboration with the Department of Community Engagement, hosted a workshop on community-engaged scholarship at the library training room on the main campus in Vanderbijlpark. The initiative aimed to strengthen partnerships between academic staff and local communities, advancing practical research that responds to real-world needs and contributes to societal development.
In her welcoming address, Prof Nobukhosi Dlodlo, Head of the MRS Department, highlighted the importance of expanding students’ perspectives through applied learning. She stressed the department’s commitment to creating platforms that bridge theory and practice. “Our role, especially in higher education, is to expand the students’ perspective. Workshops like this enable us to empower students to apply their knowledge effectively beyond the classroom,” she said.
Ms Modiehi Morakile, Project Manager for Community Engagement, praised the MRS Department’s contribution to community education. She noted how the department equips both VUT students and learners from Technical and Vocational Education and Training (TVET) colleges with knowledge that is otherwise inaccessible. “This knowledge does more than inform; it elevates a university of technology to be not only a regional leader but also a global player in education and innovation,” Morakile added. She underlined the importance of knowledge-sharing beyond academic silos to benefit both the university and society at large.
Mr Confidence Booi, Lecturer in the MRS Department, emphasised the practical value of the day’s activities. He pointed out how insights gained could be incorporated into the curriculum to enhance student learning and academic outcomes.
A key highlight was a presentation by Mr Thabang Motau, MRS lecturer, who demonstrated website development using WordPress. He encouraged participants to approach learning with a hands-on mindset. Explaining that WordPress is a free and open-source platform widely used for business websites, e-commerce platforms, blogs and portfolios, Motau showcased how digital tools can be applied in both academic and entrepreneurial contexts. Participants actively engaged by scanning QR codes to complete quizzes and interactive exercises.
The workshop concluded with participants reflecting on their learning experiences and offering suggestions for future sessions. This feedback ensures that upcoming workshops continue to respond effectively to the needs of both the community and the academic environment.