Marketing and Communication Department
The Marketing and Communication Department, in line with the University’s mission and vision, is responsible for protecting, promoting and enhancing the image of the university and its work, both internally and externally.
Marketing and Communication Department
Our Role:
Enhancing and upholding the brand image of the institution through integrated marketing and communication. All activities linked to the aforementioned, are coordinated by the Advancement team.
Our Vision:
To profile and market the Vaal University of Technology as an African university that leads in quality teaching and learning informed by research and driven by innovation and technology.
Our Mission:
To enhance and uphold the brand image of the institution through integrated marketing and communication:
Meaningful Partnerships
Marketing and Public Relations Initiatives
Media of Communications
Alumni Relations Initiatives
Community Engagement
Brand Touch Points
Our Motto:
Strive for Excellence
Our Values:
Innovation
The act of successfully introducing new ideas. Change that inspires and creates a new dimension of performance, resulting in improved products and services.
Integrity
To maintain the highest level of ethics, fairness and transparency in our communication and interaction with all stakeholders.
Transparency
Transparency implies openness, communication, and accountability. Two-way communication creates and increases participation of all stakeholders in the working environment and builds a sound relationship with the public.
Excellent Customer Service
Responding promptly to queries from all media platforms.
Providing adequate information through all media platforms.
Adhering to professional telephone etiquette.
Professional conduct and demeanor towards stakeholders.
Promoting two-way communication with stakeholders.
- Brand Management
- Design Studio (all requests for design are handled by nontobekoz@vut.ac.za OR ext: 7688).
- Multimedia services (sound, photography, video & social media).
- Web management.
- Communications.
- Publications.
- Marketing.
- Media relations.
- VUT FM Radio.
Existing Formal Publications for Stakeholders
| Stakeholder Group | Publication | Frequency | Produced by |
| Staff | What’s up @VUT e-news Bulletin | Monthly Weekly | Communication Communication Library |
| Government | Annual Report Design | Annual | Design Studio |
| Public | Advertising Newspaper Articles | Campaign based On-going | Communication Communicationg |
| Media | Tertiary Times To increase visibility of VUT and improve the image | Monthly starting in March 2016 | The Star Independent Media |
| Media | Virtual Press Office (VPO) | March 2016 – March 2017 | Mail & Guardian Online presence |
| Media | VUT @ a Glance | A6 size booklet to give an overview of VUT in brief | 4000 copies being printed for this travellers’ booklet |
| Media | Special edition on building projects | Once off publication | To give an overview of VUT building projects in progress |
Office of the executive director
Executive Director: Marketing and Communication (Acting)
Office: A-Block : Room A003
Senior Administrator
Office: A-Block : Room A003
Public Relations and Marketing
Executive Director: Marketing and Communication (Acting)
Office: A-Block : Room A003
Public Relations
VUT FM
Coordinator
Corporate Communications
Head Of Department(VACANT)
Printing
Student Recruitment
Office of the executive director
Executive Director: Marketing and Communication (Acting)
Office: A-Block : Room A003
Senior Administrator
Office: A-Block : Room A003